The Scratch Pad
Our corner of the world to put ideas to verse before they threaten our sanity.
The company website is one of the most effective tools for organizations to reach their clients and prospects. This amazing marketing tool works 24/7 to reach people at work, in their homes and now with mobile devices...everywhere else. WIth that being said, the company website is essential, but how do you determine ROI ( return on investment )?
One of the greatest strengths as entrepreneurs, near Houston Texas, is our location. We have a great deal of economic opportunities at our disposal, but as a small business, we are not alone. A Google search for a simple contractor in Houston provides over 20,000 results. So how does one contractor stick out? Through Search Engine Optimization (SEO) also referred to as Google SEO.
We have all seen them. Some of us hide from them, others of us pretend we are the 'help', and still others find...well...creative means to dismiss them (often involving props). I am, of course, talking about the fabled door to door salesman.
These pioneers of the social marketing have been harassing homeowners since time began. They go door-to-door hawking their wares with 'once in a lifetime' opportunities and give us a brief glimpse into how their new device or service will make our lives easier, better or more efficient. They have roughly 20 seconds to make an impact and no more than half an hour to reach their goal...making a sale.
Domain names are the Internet’s real estate. Just as a good location is important for your brick and mortar business, your domain will become the foundation upon which you build. With that being said, there are certain things to keep in mind when choosing those special words for your web enabled business.
When looking for a qualified web design company, most business owners are quickly overwhelmed by the sheer number of options in web design companies. From the very inexpensive to the six-figure websites, most business owners are left clueless as to which options best fit their needs. To better understand interactive marketing, here some things to consider when choosing the website company for your project.
Understand your project goals